The customer, First Seafood, wanted new packaging design for their products. The main target group was men and women aged 38 and older, with high purchasing powers, quality-conscious and with a stable income. First seafoods vision was to become a distinct player in the market for Norwegian seafood and the packaging should express the values clean, Norwegian and exclusive. The final result ended up as a series with a smarter packaging, a clean look and with visible Norwegian details to give away an exclusive essence and arouse customer attention both in Norway and on the Asian market.
Logo and the variations of colors
The packaging series