The task was to create a strong concept to a cruise ship that makes it attractive to travel with it. There was no limits and it didn't have to be real. But no matter what the concept is, the guests should be able to find their way around the boat. There were some precautions we had to follow: You must identify the boat and it must have pictograms, signs showing what's on the different floors and an escape plan. You must show material/technique. And all of this should be joined in a system that does not need to be explained.